SELLING: SELECTING A REAL ESTATE AGENT


When a listing hits the MLS, the clock is ticking—and time is money. We recognize that pressure, and work around the clock to close the deal on our clients’ properties quickly, while securing the highest sale price possible. A certain skill set enables this success—read on to learn more.

Strong marketing tools and capabilities

Marketing your property sufficiently is the first step in getting it sold. Choose an agent with a solid network of brokers who will share your property with their own clients—and commit to ongoing marketing opportunities for a speedy sale. As a part of Berkshire Hathaway HomeServices, we have access to premium tools and marketing services that allow us to push your property out quickly to a strong network of other top Chicago real estate brokers and their clients.

Responsiveness and attention to detail

As a seller, it’s normal to want continuous, consistent communication about the status of your property—how showings are going and the status of any pending offers. You can count on our real estate team to devote the attention and care to not only market and sell your property, but to keep you in the loop—and at ease—along the way.

Extensive knowledge of the market

Sellers glean value from agents who help them price their property perfectly—the elusive sweet spot that satisfies the seller while also stimulating strong interest among buyers. Pricing is an art and science; depend on our team to get it right, with the deep experience and strong, real-time knowledge of the local market.

A track record you can trust

Sometimes, small pre-sale improvements can have a big impact. Choose a real estate agent who can help advise you on small investments that will pay off—from home improvements to painting and staging. We have a strong, trusted network of service providers—that can save you headaches and help you sell faster and at a higher price.

A robust network of partners

Sometimes, small pre-sale improvements can have a big impact. Choose a real estate agent who can help advise you on small investments that will pay off—from home improvements to painting and staging. We have a strong, trusted network of service providers—that can save you headaches and help you sell faster and at a higher price.

Excellent negotiation skills

Some real estate agents are happy to take the first offer to make a quick commission. Be sure to choose an agent you trust to do right by you—with the nuanced negotiation skills to get a good price without jeopardizing a fast sale.

OUR PROCESS


Nice to meet you!
1. Nice to meet you!

Chatting and getting to know you helps us do our best work when it comes to selling your home. At this time, we’ll talk to you about your sale goals and identify any pre-listing projects that may help sell your property faster, and at a higher price. This could include painting, staging and small home improvements. We have a solid network of service providers to help get this done quickly and cost-efficiently.

Time to price
2. Time to price

Meanwhile, we’ll also discuss pricing. Based on your expectations and our extensive, real-time market knowledge, we’ll settle on a price that will satisfy you and spark buyer interest.

Let’s get listed
3. Let’s get listed

We’ll work with our marketing team to capture photos and information that will generate buzz for your property, then get it listed on the MLS. After listing, we’ll market your property diligently, through a variety of proven channels.

Continuous communication
4. Continuous communication

We’ll stay in touch continuously while we market and show your property—with updates on showings, offers and general interest.

Prompt offer review
5. Prompt offer review

When an offer comes across our desk, we’ll contact you immediately—and walk you through every detail. This is where expert consultation proves invaluable, helping you to make sense of the offer and decide on next steps.

Negotiations begin
6. Negotiations begin

In the case that you decide not to accept the first offer, we’ll work carefully to negotiate with the prospective buyer—getting to terms you’ll be happy about, without jeopardizing the offer.

Consultation during due diligence
7. Consultation during due diligence

Upon offer acceptance, we’ll be by your side to consult during the buyer’s inspections, in case subsequent issues arise.

Time to close!
8. Time to close!

We’ll guide you through all necessary pre-closing activities and requirements, and be there at close too, so everything goes off without a hitch!